Bandai, Bandai Namco Toys & Collectibles America and transcosmos have launched a Tamagotchi 30th anniversary event on Roblox, connecting virtual versions of Harajuku, Shibuya and New York inside the roleplay game Main Street RP. The collaboration is available from November 1 through 12:59 pm PHT on 1 December 2026, based on the announced closing time of 11:59 pm on November 30 in U.S. Eastern Time.
The event is being staged in Main Street RP, a Roblox experience operated by Entelechy Entertainment. The game has recorded more than 150 million total visits. transcosmos is handling the initiative’s planning and production, as well as creating and operating the in-game experience with Entelechy Entertainment.
A virtual celebration tied to events in Japan and the United States
The Roblox activation is part of the wider campaign for Tamagotchi’s 30th anniversary. The original virtual pet was introduced in Japan on 23 November 1996, making November 2026 the brand’s 30th anniversary month.
Inside the Roblox city, the organizers have prepared a linked experience that joins the “Cho Tamagotchi Festival” in Harajuku and Shibuya with the “Tamagotchi Times Square Spectacular” in New York. The design uses the social roleplay structure of Main Street RP, where players spend time together in a shared city, to connect the two physical celebrations through Roblox.
Bandai Namco Toys & Collectibles America will hold the Times Square event on 22 November 2026 in the United States. The Roblox component is intended to extend that North American promotion to people who cannot attend in New York, while also allowing fans in other countries to access the anniversary celebration through the platform.
What players need to access the event
Players in the Philippines can access the experience through Roblox, although the announcement does not provide a separate Philippine schedule, local server information or regional pricing. The organizers describe basic play as free of charge, and the Roblox application is required.
| Event detail | Announced information |
|---|---|
| Roblox experience | Main Street RP |
| Event period | 1 November to 30 November 2026, U.S. Eastern Time |
| PHT closing time | 12:59 pm on 1 December 2026 |
| Access | Roblox application; basic play is free |
- The collaboration takes place in Main Street RP on Roblox.
- It links anniversary celebrations associated with Harajuku, Shibuya and New York.
- The event is available to fans worldwide through Roblox, with no Philippine price announced.
The collaboration gives Roblox users outside Japan and the United States a digital way to participate in the anniversary campaign. For players in the Philippines and Southeast Asia, the key access point is the Roblox experience itself; the announcement does not identify any country-specific restrictions for the virtual event.
