Infinix supported the Mobile Legends: Bang Bang Professional League Philippines Season 18 Playoffs through fan tournaments, gaming-focused activities and technology showcases, extending the brand’s involvement beyond the matches themselves.
The partnership included FANSIKLABAN, a fan tournament powered by Infinix’s XEnergy Series, as well as activities at the GT Verse and an interactive on-ground booth. The initiatives were designed to connect professional competition with the wider Philippine MLBB community during the playoffs.
Audience figures reported around the event underline the league’s reach in the country. The MPL Philippines Grand Finals attracted a sold-out in-arena audience of more than 6,000 spectators, while online viewership reached 1.5 million peak viewers, according to data from Esports Charts cited by MPL.
“MPL Philippines has always been more than the competition on the battlefield. It is a platform where players, fans, brands, and the wider gaming community come together to celebrate the culture and passion that make Philippine MLBB esports one of the strongest in the world. Partnerships like Infinix allow us to extend that experience beyond the matches, creating more meaningful ways for fans to engage with the league and with the technology that is shaping the next generation of gamers.”
— Jane Dela Cruz, esports head of marketing, Philippines, at MOONTON Games
Competition and fan activities
Infinix’s Season 18 playoff presence combined competition with community events. Alongside its support for Aurora Gaming’s championship campaign, the company used its XEnergy Series to power FANSIKLABAN and brought the GT Verse concept and its booth experience to the venue.
These activities gave attendees additional ways to participate in the playoffs, rather than limiting the partnership to branding around the professional matches. They also placed Infinix’s gaming devices and related technology within an event built around one of the Philippines’ most followed esports titles.
- Event: MPL Philippines Season 18 Playoffs
- Fan tournament: FANSIKLABAN, powered by Infinix’s XEnergy Series
- In-person attendance: More than 6,000 at the Grand Finals
- Peak online viewership: 1.5 million, according to Esports Charts data cited by MPL
The collaboration reflects the role of commercial partners in expanding the audience experience around Philippine esports. For MLBB players and fans, the Season 18 playoffs combined the league’s championship matches with tournaments, interactive venue activities and technology demonstrations connected to the event.
