The iconic French design house Louis Vuitton is collaborating with Riot Games for the 2019 League of Legends World Championship. The partnership will work with both in-game and real-world items. Starting with a bespoke case for the Summoner’s Cup. The Cup is awarded every year to the team that wins the League of Legends World Championship. We don’t really know what the design will look like but Riot says that the case “will feature both traditional Louis Vuitton savoir-faire, along with cutting-edge, high-tech elements inspired by the League of Legends universe.” Louis Vuitton has a history of creating these kinds of trophy cases for events like the World Cup and the French Open.

Secondly, the brand will be working on in-game items in the form of, you guessed it, skins. Nicolas Ghesquière, Louis Vuitton’s artistic director for women’s collections, will be designing a series of in-game character skins along with a clothing capsule collection. Both the skins and the trophy case will be revealed at some point during the month-long world championships.

While this may seem like a bit of a weird partnership it’s not the brand’s first foray into gaming. You may remember their use of Lightning from Final Fantasy XIII as their virtual model. Other brands such as Red Bull, Nike and Adidas have also worked hard to stay relevant in the Esports scene. With Nike revealing a new line of jerseys for League teams in China’s LPL. That being said I don’t see a bunch of gamers running out to buy some Louis Vuitton–League brand merchandise. But they must be hoping to build some loyal market base for the future.

Pricing is still unannounced for Riot Games in-game items and real-life Louis Vuitton clothes, but they could potentially fall in the ballpark of regular Riot Games in-game cosmetics (about $20) and luxury Louis Vuitton clothes (several hundred to thousands of dollars), respectively.