Mobile Game Asia by the Global Mobile Game Confederation (GMGC) was held in Kuala Lumpur, Malaysia last week. The event brought together the regional and global gaming community from big game developers, indies, publishers and the supporting industries. To give talks, share on the current trends and insights and network.
To give this year’s opening keynote address we have Mr. Hasnul Hadi Samsudin, Director of Creative Content and Technologies from the Malaysian Digital Economy Corporation (MDEC). Addressing the gaming industry in Malaysia and the South East Asian region, what we’re doing now and where we’re going.
The #MYGAMEON Initiative
This initiative was launched in 2015 to accelerate the games development industry. And to put Malaysia on the map as a hub for game development.
The global gaming industry is worth USD$99.6 billion and is projected to grow up to USD$118.6 billion (according to Newzoo) in 2019. With the largest growth rate coming from the Asian-Pacific region.
- – Malaysia is the fastest growing marketplace in the world for gaming. With a growth rate of 28.8% from 2013 to 2017 (Newzoo).
- – Malaysian gamers have the highest propensity of engagement on all screens: PC, Console, Mobile and Web
- – It has the second highest per capita spending on games in the region at RM$63.57
- – The Malaysian gaming industry reports total revenue at RM590.7 million for 2015 and is expected to be at RM870 million by 2017.
Malaysian Success Stories
Malaysian companies may not be as well known internationally as most of the bigger brands but the games that they have worked on certainly are. Our studios have worked on some of the biggest games to date. With titles such as Street Fighter V, Dark Souls, Gears of War, Uncharted 4 and even Final Fantasy XV.
Some of you may even recognise our own internationally successful Malaysian IP from companies such as AppXplore with Crab War and Alien Hive and Mediasoft Entertainment with Jump Smash, Roll Spike, and Tappymon.
What’s next for the gaming industry of Malaysia?
From the onset we realize that the true asset of the industry is its people, the talent that drives the innovation and creativity.
– Hasnul Hadi Samsudin, MDEC
MDEC is working together with local institutions of higher learning, corporations, and the industry. Corporations such as UNITY, Codemasters, Bandai Namco as well as gaming accelerator hub GameFounders have found a home here in Malaysia. To bring together local and foreign talent that educates a culture of creation.
Bringing events such as Mobile Game Asia creates not only a platform for learning but for networking and hopefully co-creation. We’ve seen some really cool things happening when we co-create with our partners. The key here for the region is collaboration and co-creation and how we can tap onto the opportunities on a global scale.
Please use this opportunity to gain a foothold in the region, we at MDEC are here to help and grow with you.
– Hasnul Hadi Samsudin, MDEC