Live from Casual Connect the entertainment giant Bandai Namco has announced its plan to expand its presence in Southeast Asia with a new office based in Kuala Lumpur, Malaysia later this year in Q3. This was revealed as part of a talk on the mobile game industry, given by Atsuo Nakayama, GM of the Mobile and Development Division in Bandai Namco Studios, Singapore.
Until now, Singapore has been the base of operations for the whole of Southeast Asia, running sales, marketing and distribution. This signifies Bandai Namco‘s growing interest in the region, with the new office meant to compliment the existing Bandai Namco footprint in Taiwan, Hong Kong, and South Korea.
Gerard Noonan, Managing Director of Bandai Namco Games, in a statement.
“Malaysia has always been one of our key markets within Southeast Asia, and with the establishment of the new office, we will increase our support to the local market, deliver more content and bring the best gaming experiences to Malaysian gamers. Our on ground marketing activities will strengthen the Bandai Namco’s brand and assist our growth plans for the Southeast Asian market.”
At press time, there is no confirmation as to where the Bandai Namco KL office will be located. But I’d be polishing up my CV soon as they will be looking to fill up some positions.